Instagram is one of the most popular social networks. Besides being visually appealing and easily accessible on the go, it is also quite easy to learn how to use.

The following tips will help you make the most of your own experience on the social media platform, helping you grow your followers and increase engagement.

Instagram is all about providing value to your followers, especially if you want to get more engagement. When posting on Instagram, your goal should be to post photos and videos that evoke an emotion, such as happiness, humor, motivation, nostalgia, love, or something else. High-quality photos with lots of color tend to get the most action.

Instagram offers a ton of filters that you can apply to your photos to automatically enhance their look and style. However, this trend seems to have already peaked. People want photos and videos that are colorful, but look relatively natural. While filter effects are tempting, try to limit their use and keep the color and contrast in most of your photos normal.