Instagram has slowly become one of the most popular image sharing platforms in the world. You can even share videos, shorts and reels while enjoying the benefits of their refined algorithm.

Additionally, Instagram recently introduced the ability to have more control over your feed, something that existed but was taken away in 2016. So how does this new feature help you customize your home feed? Let’s find out!

Instagram currently curates your feed based on your activity on the platform. The algorithm takes into account your behavior, your likes, your dislikes, your followers, people you follow, people your followers and you follow, how much time you spend on a post, and much more when curating your home feed.

This detailed composition allows the algorithm to make you the best offer while ensuring that Instagram can show the ads that are most relevant to you.