Tim Cook took the virtual stage Monday morning to introduce the company's move into "AI," the term used collectively for large language models and generative image and text technologies.

Apple’s new vision for AI is called Apple Intelligence, and it promises a deeply integrated approach that will manifest itself across your Mac, iPad, and iPhone in a way that looks very much like Apple’s.

As Cook said on screen before moving on to Craig Federighi's deeper dive into the technology, Apple wants its AI to be powerful enough to be useful, intuitive and easy to use, personalized and private.

Federighi talked about how the new versions of iOS, iPadOS, and macOS will feature generative language, generative display technology, and new ways to take action on your behalf.