Experts say YouTube isn't ready to take on Twitch

Experts say YouTube isn't ready to take on Twitch

HomeHow to, TechExperts say YouTube isn't ready to take on Twitch

YouTube’s latest livestreaming stats are on par with Twitch’s. But if the platform wants to truly compete, it’s going to have to offer more than just celebrations and milestones.

YouTube is about to acquire Twitch…

A recent report from Ryan Wyatt, YouTube’s head of global gaming, found that more than 100 billion hours of gaming category content were watched on the platform in 2020, including 10 billion hours of livestreamed content.

With big streamers like Dr. Disrespect making the jump to YouTube, it’s not unreasonable to think that YouTube Gaming could finally make a big breakthrough against streaming giant Twitch. However, experts say this growth is only temporary, and if YouTube Gaming wants to take over the streaming scene or even become a real competitor to Twitch, it will have to offer its creators more than it already does.

“I think the reason YouTube Gaming seems to be so popular this year is due to the pandemic,” Oliver Baker, co-founder of mobile app developer Intelivita, wrote to Lifewire via email. “People have more time on their hands, people who grew up with YouTube. With less work and a sense of nostalgia, many are returning to YouTube for gaming content.”

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Experts say YouTube isn't ready to take on Twitch.
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