Whether you chalk it up to market jargon or you actually care about the customer, Apple's push for better privacy features for consumers is a huge win for consumers across all tech sectors.
This is how Apple is taking on Big Tech over privacy
Over the past two years, the push for consumer privacy has taken a significant turn, with companies like Apple paving the way by giving consumers better, stronger options. Features like App Tracking Transparency, email privacy, and the Private Relay system are all great examples of how Apple is working to make consumer privacy a heavy focus across all of its devices.
According to experts, this push is important because it forces other tech companies to follow suit, or risk falling behind consumer sentiment.
“Where Apple goes, the rest of the industry follows,” Eric Florence, a cybersecurity analyst at SecurityTech, explained in an email. “Apple may not be the first or always the best at what they do, but they are always the ones that get the most attention. Now that Apple is addressing privacy issues, other companies will be forced to do the same. They will have to follow Apple’s lead, or customers will notice.”
