Social media in 2021 is dominated by just a few companies. However, adding more platforms to the mix could give users the experiences they’ve been missing.
Finally, a stress-free social media strategy (THAT WORKS).
Facebook, YouTube, WhatsApp, Instagram, and TikTok take some of the top spots as the go-to social networks. They may have billions of users, but they’re not without their problems. Between data breaches, privacy being invaded and sold, algorithms that decide what we see and don’t see, and targeted ads that can be downright creepy at times, people are understandably looking for other options.
Experts say while there are a lot of new platforms to explore, it's all about standing out from the crowd to capture our collective attention.
"It's a bit of a matter of luck as to which platforms are going to make it. It has to be something that users can't get anywhere else," Andrew Selepak, a social media professor at the University of Florida, told Lifewire over the phone.
