Siri isn’t just a voice assistant. It’s also the machine-learning-powered algorithm that shows you helpful suggestions on your iPhone, like apps you might want to launch, photo memories you might be interested in, or search results you might be interested in. Apple says it processes this data on your device using end-to-end encryption, meaning Apple can’t see the suggestions you receive.

Sometimes, Siri Suggestions may suggest sources you might want to keep away from Siri, such as dating apps. Apple also says it may use aggregated information to improve its products and services, and may share common search terms with search engines to improve their results. If any of these aspects of Siri make you uncomfortable, you can turn Siri Suggestions off.

Pranay Parab is an independent tech journalist based in Mumbai, India. He writes about tech for Lifehacker and specializes in tutorials and in-depth features.

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