If you choose to be blonde and have all the fun that blondes have, you must also be willing to face the challenges, including the brassy tones in the hair. Purple shampoo seems like an easy solution. But how do you actually use it and which purple shampoo best suits your tone needs (yes, they're not all the same)?
Professional guide to purple shampoo
Read on for an ultimate purple shampoo guide from a hair pro so you can get all the know-how without having to run to your salon.
Purple shampoo is a strengthening shampoo for the maintenance of gray and blonde hair that works by displacing yellow, brassy tones. As the name suggests, these shampoos add a purple tint needed to neutralize unwanted yellow tones, making gray and blonde hair look cleaner, brighter or smokier. If your hair is white, a purple toner can help you achieve a cool platinum and silvery shade.
This effect is due to the basic principle of hair color – violet pigments on the color wheel sit directly opposite the yellow pigments, meaning they neutralize this shade – yay! Here too we use a purple colored shampoo for color correction. Despite the strong formula, it is not a color in itself and only adds a temporary change to your base color. So if your hair is significantly warm and more on the red spectrum, you may need to get the orange tones out of your hair at the salon before the purple shampoo can work.
