Youtube is working on a new feature for its video content platform that will soon include a new feed of short-form videos. The feature will reportedly be called Shorts and will be a long-awaited rival to viral social media platform TikTok. Simply put, Shorts will feature short videos that, like TikTok, can use licensed music as background music.
I… do NOT recommend YouTube Shorts to most creators at this time. Here's why.
Given that YouTube has its own existing catalog of licensed music on its own platform, it will be interesting to see how Shorts develops as a new form of content consumption. Speculation is that Google can convince the existing creator base to start making content in the new format.
RELATED: Will YouTube Shorts Disrupt TikTok's Rapid Growth?
The Mountain View giant doesn’t have to start from scratch to gain an audience, as Shorts are available on the official YouTube app and website. But how do content creators benefit from this new feature? That’s what we’re here to talk about.
