Is Nikon's Z9 too late to enter the mirrorless market?

Is Nikon's Z9 too late to enter the mirrorless market?

HomeHow to, TechIs Nikon's Z9 too late to enter the mirrorless market?

Nikon's new flagship Z9 camera is a beast, but is Nikon late to the full-frame mirrorless game? After all, it'll be a while before it's available to buy.

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Nikon has one of the best pedigrees in photography, but it lags behind when it comes to mirrorless cameras, the latest big development in professional and enthusiast cameras. These cameras are smaller and lighter than big DSLRs, while adding one key feature that DSLRs can never match.

But Nikon has let the competition get ahead of it. Is the Z9 enough to overtake? The answer is a resounding "maybe."

“I don't think it's too late for their target audience,” Ken Bennett, staff photographer at Wake Forest University, told Lifewire in a forum post.

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