Jones Soda is adding augmented reality to its iconic soda bottle labels to show athletes and artists in action.
August Allen Uses AR to Add an Exciting Layer to Jones Soda Bottles
The company announced the new labels on Wednesday, which come to life in a video on the Jones Soda app. Consumers use their phone cameras to scan images of the bottle labels in the app, giving them a closer look into an influencer’s world.
You will get a glimpse into the life of a BMX rider, a beach volleyball player, a breakdancer, a roller skater, a skateboarder, a surfer, a circus artist and many more.
“Our new AR labels maintain that authenticity and focus on consumer stories, while also moving from still images to video to take advantage of newer technology. It’s a way to expand our fan base and shelf appeal, particularly with ‘Gen Zers’ who are avid content creators themselves, while staying true to our roots as the people’s craft soda,” said Mark Murray, president and CEO of Jones Soda, in a press release.
