EXCLUSIVE: Natalie Bjelajac has been named Netflix's new VP of US publicity, events and publishing. Bjelajac joined Netflix 6 1/2 years ago after spending 10 years at Fox and six years at Sony Entertainment. She began her career in personal publicity at BWR.

Campaigns she has played a major role in over the years at Netflix include Don't Look Up, Glass Onion: A Knives Out Mystery, Damsel, To All the Boys I've Loved Before and Hit Man. At Fox, she worked on The Martian, Avatar, the Planet of the Apes franchise and several Ice Age films. At Sony, she worked on campaigns ranging from Casino Royale and Quantum of Solace to The Da Vinci Code.

Bjelajac has been nominated for the Les Mason Award for Career Achievement in Publicity by the ICG Publicists for the past two years.

“I’m thrilled that Natalie will now lead our U.S. publicity, events and publishing efforts,” said Rachel Whetstone, Netflix Chief Communications Officer. “She’s a respected leader at Netflix, with a strong reputation in our industry and a long track record of driving innovative campaigns for titles as diverse as Hit Man and Don’t Look Up to Glass Onion: A Knives Out Mystery and To All the Boys I’ve Loved Before.”