TikTok today unveiled TikTok Spotlight, a new suite of tools to help entertainment marketers leverage its ecosystem.

The wildly popular social media app touts Spotlight as a promotional solution that boosts community engagement and makes it easier for studios to leverage upcoming releases and library content. It had an early run with Warner Bros. Dune: Part Two.

TikTok Spotlight first identifies applicable videos on the platform and assigns an anchor link. The link takes the audience to a dedicated landing page with details like synopsis, cast, official accounts, and a collection of other content from creators associated with the same title, allowing fans to explore the fandom and conversation surrounding a title.

Directly from the landing page, users can watch content on streaming platforms or purchase movie tickets.