Games Workshop, the company behind the popular tabletop miniature wargaming franchise Warhammer, is creating its own streaming content platform called Warhammer+. And it's not as bad an idea as you might think.
Warhammer+ review. GW Please listen to me.
When Warhammer+ launches on 25th August, it will feature two new animated series, along with advanced minifigure painting tutorials, gameshows, and a Warhammer lore show. It will also offer a back catalogue of digital tie-in novels and White Dwarf magazine issues, full access to official Warhammer apps, and more.
"Warhammer+ is clearly targeting a very niche audience, which can be difficult for streaming," Stephen Lovely, editor-in-chief of CordCutting.com, told Lifewire via email. "The price is on the low end, $5.99 a month, which is pretty typical for a niche service. Shudder, for example, is an all-horror service with a similar price point. What makes Warhammer+ interesting is that it's not even targeting anything as broad as a genre, it's just targeting one specific game."
It’s easy to think that Warhammer+ was doomed from the start. It targets a tiny slice of the population that both watches online content and enjoys board games, and people are spoiled for choice when it comes to streaming platforms these days. But that hyper-focus may be the key to its success. Audience-focused streaming video on demand (SVOD) services have grown significantly faster than their larger, more general competitors over the past two years, according to a recent report from subscription analytics firm Antenna.
