Whatsapp has been in the crosshairs of many people since the change in their privacy policy last year. Since then, the company has been trying its best to regain its reputation with new and improved features to cater to all types of users.

WhatsApp recently introduced — first in beta and now in stable form — a new privacy feature that should earn it some much-needed brownie points. Dubbed ‘View Once’, this option in WhatsApp has been a hot topic and many people are eager to get their hands on it. So what is the new ‘View Once’ feature and what exactly happens when you use it? Let’s find out!

View Once is a timed photo and video option in Whatsapp that lets you share one-time photos and videos. The media files shared using this feature will be deleted from chat history and local storage once the recipient views them.

This feature has been available in Snapchat since its release and is one of its major USPs. The addition of this feature by Whatsapp will surely entice users who use Snapchat exclusively for this purpose.