As users mourn the impending loss of TikTok, Facebook, in all its wisdom, seized this time and opportunity to offer the world an alternative that’s not quite, but sort of, similar to TikTok: say hello to Instagram Reels. A feature available within Instagram itself, Reels are essentially short, 15-second videos that you can create, edit, and customize to create something fun and engaging for the world to see and enjoy.
Reels v Feed Posts v Stories – What’s the Difference?
Of course, a key point of Reels is that you can share it with others and get views on them. This is where the Explore page comes into the picture. While we are used to the normal workings of Instagram, there are a few kinks that need to be ironed out for a smooth Reel experience. That’s why it’s important to understand the role of the Explore page and what happens to your Reel. Let’s dig deeper into this process for a better understanding.
Think face time on the world’s most prominent billboard, that’s what the Explore page is capable of. It curates popular content based on your interests and allows you to search and discover trending content that you might like. While we can’t be entirely sure how exactly Instagram curates content, we can imagine powerful algorithms tracking and following content that gains popularity and targeting it to the right audience.
The introduction of Instagram Reels drastically changed the Explore page. The Reels section now dominates the top of the page, and clicking on it takes you to a TikTok-esque video scrolling experience.
