Have you been on Instagram recently and come across a promotion for Tuned? Many users around the world have received this ad and are wondering if this is a feature within Instagram or a standalone app? If you are in the same boat, let us shed some much-needed light on the matter.

Facebook has been integrating Messenger and other Facebook-like features into Instagram since acquiring the app. The company now also appears to be using it as a promotional platform for its upcoming products. Tuned on Instagram is Facebook promoting its upcoming couples app to a targeted audience in certain regions. This isn’t a new feature or addition to Instagram, but simply an advertisement for Facebook’s new couples app, Tuned.

Tuned is an upcoming app from Facebook developed by the New Product Experimentation Team or NPE, as they are better known within Facebook. The devs are known for producing a meme-making app and Hobbi, a similar Pinterest alternative.

Tuned lets you create a private space with your partner where you can share photos, voice memos, daily moods, messages and more. If you have ever used Between, then you will find Tuned quite familiar and easy to use. Here are some of the notable features that Tuned offers.