Apple is introducing App Tracking Transparency feature in the next iOS 14 beta update, and Facebook and Google are terrified.
Apple vs. Facebook: Why iOS 14.5 Sparked a Major Tech Battle | WSJ
App Tracking Transparency requires apps to get user consent to track them. When an app wants to track your data and activity across the web and apps, it is forced to show a box asking you to do so. Most users will opt out of this.
Watch the dialogue below to see why. Google and Facebook's businesses depend on collecting as much data on your activities as possible, and Apple's new privacy protection feature is driving them crazy.
"Apple's push for transparency will certainly have ramifications for its larger tech neighbors," Jeremey Tillman, president of privacy app company Ghostery, told Lifewire via email. "We're already seeing Google delay updating their apps to avoid complying with the new privacy report, and that hasn't gone unnoticed by consumers."
