Virtual reality (VR) could soon be applied to the automotive world and could be a step toward a future where cars are part of the metaverse.

The company, holoride, has launched its VR gaming and entertainment platform in Germany, with an in-vehicle immersive experience for some Audi vehicles. Passengers can use games and apps that sync with live ride information. And VR in your car could be a productivity boost, some experts say.

“Driving in a car seems like a great place to get things done, but it’s full of distractions and limitations,” Danny Parks, the vice president of technology for Trigger XR, a company that creates VR and augmented reality experiences, told Lifewire in an email interview. “VR in cars has the potential to transform that experience by replacing the interior of the car with a fully immersive experience. There’s a really great match between the average drive time and the average duration of a VR session.”

Holoride calls its in-car VR experience the “Motorverse,” which it defines as a place where drivers can engage with interactive and passive content that responds to both them and the car’s movement. Enthusiasts often describe the metaverse as a version of the internet, an immersive virtual world.